location: asheville, nc // the flatiron hotel
the flatiron. a name that is ubiquitous with an architectural style + depending on where you live, synonymous with a building you yourself have seen. most people growing up on the east coast know the flatiron building in new york city + have most likely seen at least an image of the iconic landmark. situated where broadway makes its diagonal cut thru the heart of manhattan at 5th avenue, this marvel rises up as a soft transition to a less than ideal road instersection.

photo by Jermaine Ee on Unsplash
in our travels we have seen them at these types of intersections as a creative solution to an urban crossroads + we discovered one such building last summer in downtown asheville. its original incarnation was as an office building extending out of the central business district of booming turn-of-the-century asheville. long home to wwnc studios (radio) broadcasting all over the appalachian mountains, but had fallen out of favor + was in need of repair. its most recent life is as a newly envisioned boutique hotel with its past honored, preserved + even highlighted in a way that echoes its past while preserving its future. the once bustling business district of asheville has a different tone these days as it caters to retail shoppers, downtown diners + tourists looking for an urban mountain escape.





the flatiron hotel sits right at the heart of a bustling food scene + walkable shopping in a unique mountain urban environment + is most easily (recommendably) approached on foot. this is the ideal way to take in the architectural scale of how the building rises up from the downtown walkable landscape, as well as the many intricate details seen upon entering: its copper front doors, large-bulb lit canopy, turn of the century brick work + large windows rising above the tree lined street instantly adding a layered depth + rich sense of times past in a moment’s journey.




stepping inside is walking back into to an era of handcrafted details: stonework, metal framed windows with cast iron accentwork + hardware, soft interior lighting + architectural handiwork that isn’t seen often in today’s construction. no detail is left unnoticed as the antique elevator + mail shaft have also been refurbished while the textiles + wall coverings bring in a fresh touch of interest in every nook, all relating back to this building’s timeless location.















as you mosey around throughout your stay at this singular building, you’re sure to experience how it might have felt to come here a hundred years ago to visit your pharmacist, dentist, accountant, florist, take dance lessons….or maybe even to hire a local architect! all these + more previous tennants’ doors are beautifully preserved with timeless frosted glass + painted signage dotted between newly created suites + it gives the feel of being a part of this community, even while just visiting.







little glimpses around each corner point to the large exterior + often arched windows that still bring in the daylight that was essential in a time where interior lighting was harder to come by.



not-to-be-missed is a journey up to the rooftop bar + terrace which together provide breathtaking, near 360 views of the smoky mountains + surrounding buildings, making it easy to see why wwnc called this spot home for broadcasting down to the region around it.






there is much more to be said about the history, the thoughtful details, + even the sublime urban setting here. overall, this a place that balances what once was with a newly realized purpose in a building that is ready for its next chapter as well as a downtown that is embracing its core—just, all around fantastic design for an inspiring stay in asheville, north carolina! we look forward to going back soon.










